I help brands express who they are through thoughtful creative direction across beauty, apparel, and lifestyle. My work spans integrated campaigns, photo art direction, digital marketing, packaging, and retail experience.
I believe in simplicity and clarity of message. I've led in-house teams and multidisciplinary creative partners, always focused on helping people do their best work. I lead with instinct but ground decision-making in analytics and strategy.
I build processes where none exist, adapt quickly as priorities change, and know how to maximize impact with limited resources. I'm equally at home in established companies with startup energy as I am in more traditional organizations.
Most recently, I served as Senior Creative Lead at Alterna Haircare, leading photo art direction, video art direction, product launch campaigns, digital asset creation, packaging development, and visual merchandising. Previously, I helped lead global creative at Club Monaco, shaping the brand across North America, Europe, and Asia—from seasonal campaigns and PR collateral to in-store experiences.
Clients include Alterna Haircare, Sephora, Schwarzkopf Professional, Old Navy, bareMinerals, FourTwoNine Magazine, Surface Magazine, The Spanish Trade Commission, Better Biome, Biossance, and Sunday Supper.
I hold a BFA from Rhode Island School of Design, with additional studies at Washington University in St. Louis and Parsons School of Design.