I am a creative director specializing in the beauty, apparel, and lifestyle sectors. I take a strategic approach to developing vision for a diversified client base. My experience spans a variety of media. Including omnichannel marketing, digital, photo art direction, catalog design, in-store experience and visual merchandising. I believe in simplicity and clarity of message and I enjoy working collaboratively.

I have managed small in-house teams and armies of freelance talent; including designers, videographers, copywriters, retouchers, stylists, and photographers. One of my passions is to ignite inspiration and empower personal strengths, no matter the team. I lead by instinct but I am informed by analytics and strategy. I also believe that building a positive work culture leads to higher rates of engagement, productivity, and brand advancement.

Currently, I am the senior creative lead for Alterna Haircare. Overseeing such areas as photo art direction, product launch campaigns, digital assets, packaging development, and
in-line merchandising.

Before Alterna, I helped to lead Club Monaco’s global creative department. Responsible for the brand’s image across North America, Europe, and Asia. This included seasonal campaigns, the design of public relations collateral, event branding, traditional & digital advertising, signage & in-store experience, packaging, on-garment marketing, and photo art direction.

Clients include: Alterna Haircare / Sephora /Schwarzkopf / Old Navy / Bare Minerals / FourTwoNine Magazine / Surface Magazine / The Spanish Trade Commission / LotLine Studios / Biossance / and Sunday Supper

I earned a BFA from the Rhode Island School of Design in 2005 with additional studies at Washington University in St. Louis and Parsons School of Design.

I’d love to have a conversation. Please contact me to start one.